RTB House found a 'super-truster' group willing to let AI shop with no returns allowed — but how big is it, really?

This explores how big the 'super-truster' segment is: the shoppers who would let an AI agent buy for them even without returns protection or a seven-day return window. The collection can't give you an exact number, because the source doesn't publish one. RTB House coined the term and calls the group's existence its 'most striking finding,' but it only says the group is a minority. For most respondents, taking away those protections led to a clear drop in trust How much do shoppers trust AI shopping assistants?. Any precise figure you see quoted for this segment isn't backed by what's in the library.

The nearby numbers come from different questions, so they shouldn't be used as stand-ins. In the same survey, 39% of U.S. shoppers (47% of millennials) say AI understands their needs better than friends and family. That measures how much people trust AI's advice, not whether they'd let it buy with no safety net. The super-trusters are a smaller group inside that more trusting crowd How much do shoppers trust AI shopping assistants?.

Other surveys help bracket roughly where the edge sits. Visa's Harris Poll found that 72% of U.S. adults use AI assistants but only 23% trust AI to make payments. When a known payments brand stands behind the transaction, that rises to 61% Does naming a payments brand increase trust in AI transactions?. Accenture found 74% say they'd trust an agent with purchases, yet 56% would still name the brands themselves Do consumers actually want to delegate shopping decisions to AI?. The pattern across these surveys: willingness to delegate is high in principle and drops quickly once protections or control go away. That suggests super-trusters are a small group at the far end of this range, not a large share of shoppers.

What the reader may not expect: the more useful question isn't how big the group is but why its members waive protections. Experiments suggest acceptance of autonomous shopping assistants is driven by perceived benefits, especially under scarcity, rather than by any personal trait What drives shoppers to accept autonomous AI assistants?. Trust in conversational AI can also build up from how the conversation feels rather than how accurate the AI is Does conversational style actually make AI more trustworthy?. If that's right, super-truster status may depend on the situation, not be a fixed slice of the population. Keep in mind too that RTB House sells advertising technology to retailers, so it has a commercial reason to make AI-commerce trust look high.